Strategic Marketing Cases for 21st Century Asia

Author

J Quelch
S. M. Leong
Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Book

Publication Date

2000

Discipline

Marketing

Research Areas

Strategy and Organisation

ISBN

9780130276018

Publisher

Prentice Hall

Citation

Quelch, J; Leong, S. M.; and TAN, Chin Tiong. Strategic Marketing Cases for 21st Century Asia. (2000).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/138