Nation Equity: Incidental Emotions in Country-of-Origin Effects

Author

Durairaj Maheswaran
Yi, Cathy CHEN, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

2006

Discipline

Marketing

Research Areas

Marketing

Publication

Association for Consumer Research Asia Pacific Conference, Sydney, 10-12 June 2006

First Page

1

Last Page

2

City or Country

Sydney, Australia

Citation

Maheswaran, Durairaj and CHEN, Yi, Cathy. Nation Equity: Incidental Emotions in Country-of-Origin Effects. (2006). Association for Consumer Research Asia Pacific Conference, Sydney, 10-12 June 2006. 1-2.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/1283