Publication Type
Magazine Article
Version
publishedVersion
Publication Date
1-2018
Abstract
It sounds like a riddle: why would Coca Cola, one of the biggest soft drinks companies in the world, be investing in a cause to empower fi ve million female entrepreneurs globally by 2020? It’s true:1 the Coca Cola Company’s initiative, called 5by20, is a forerunning example of a trend sweeping the corporate world. This trend is known by many names, the foremost of which are “shared value”, “inclusive business” or “sustainable business”. Their defi nitions can seem murky at fi rst, but these terms share a common thread. They sit at the intersection of economy and society, one that could reshape business' role in humanity's future. Their meaning holds the key to our fi rst question: why would Coca Cola sink so much into such an ambitious corporate social responsibility (CSR) goal?2
Discipline
Industrial Organization | Organizational Behavior and Theory
Publication
Social Space
ISSN/ISBN
1793-7809
Publisher/Conference
Lien Centre
Copyright Owner and License
Lien Centre for Social Innovation
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
Petroske, Christian.
In good company: In the future, every business might be social. (2018). Social Space. 23-27.
Available at: https://ink.library.smu.edu.sg/lien_research/135
Additional URL
https://socialspacemag.org/magazines/