Publication Type
Magazine Article
Version
publishedVersion
Publication Date
2012
Abstract
Governments and markets have failed to adequately serve the four billion consumers at the bottom of the economic pyramid (BOP). Al Hammond explains why this is so and outlines strategies for how different players can harness the growth of the BOP market.
Discipline
Business | Technology and Innovation
Publication
Social Space
ISSN/ISBN
1793-7809
Publisher/Conference
Lien Centre
Copyright Owner and License
Lien Centre for Social Innovation
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
Hammond, Al.
Bringing Bottom of the Pyramid Markets and Consumers into the Economic Mainstream. (2012). Social Space. 66-70.
Available at: https://ink.library.smu.edu.sg/lien_research/109