Publication Type

Journal Article

Publication Date

1-2013

Abstract

Purpose – This paper aims to provide an overview of how the National University of Singapore (NUS) Libraries has been using FourSquare Specials to engage users and to promote library activities and events. This paper will describe the implementation of various FourSquare “Specials” in the different library branches and the reactions of the users. Design/methodology/approach – The paper provides an analysis of the check‐ins at the different NUS Libraries. Firstly, there is a comparison of the historical total number of check‐ins at the main Central Library versus other popular venues on campus, as well as a benchmark against other academic libraries internationally. FourSquare Specials were conducted in five of six libraries on Kent Ridge Campus and the total monthly check‐ins at six different NUS Libraries were compared across time to assess the effect of the “Specials” conducted. Lastly, the number of check‐ins as a percentage of walk‐ins is also analyzed. Findings – Overall, the results show that while FourSquare Specials were generally successful in increasing the number of check‐ins, it was unlikely to affect the number of walk‐ins as the vast majority of users were not using FourSquare to check in. Originality/value – This paper describes the use of FourSquare for marketing at an academic library. A description on how to conduct FourSquare “Specials” is included for academic libraries considering running one and possible issues that staff might face running such events.

Keywords

FourSquare, Location‐based services, Academic libraries, Social media, Singapore

Discipline

Collection Development and Management | Library and Information Science

Publication

Library Management

Volume

34

Issue

6/7

First Page

433

Last Page

447

ISSN

0143-5124

Identifier

10.1108/LM-07-2012-0047

Publisher

Emerald

Additional URL

http://doi.org/10.1108/LM-07-2012-0047

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