Knowledge@SMU
Publication Type
Journal Article
Publication Date
2-2007
Abstract
Microsoft's Vista operating system should give the company a revenue stream that will run for years, but experts at Wharton say the January 30 launch of the consumer versions of Microsoft's flagship software may be among the last of its kind -- a product sold for a flat fee in a shrink-wrapped box. Indeed, many wonder if the software business model that has made Microsoft so dominant may begin to fade as new software business models -- from open source to advertising supported -- gain increasing traction.
Disciplines
Business | Technology and Innovation
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Article ID
1031
Subject(s)
Technology and Information Systems
Citation
Knowledge@SMU.
Why Software Business Models of the Future Probably Won't Come in a Box. (2007).
Available at: https://ink.library.smu.edu.sg/ksmu/404