Knowledge@SMU
Publication Type
Journal Article
Publication Date
5-2012
Abstract
The news media are going through their most robust transformation since the dawn of the printing press, in large part due to the Internet and message sharing services like Twitter. As news agencies gear up to find out how they can make use of social media, businesses have also wondered how tapping on this new phenomenon can help them increase their customer reach. The first step to doing it is to understand the information sharing habits of these users.
Disciplines
Business | Technology and Innovation
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Article ID
1426
Subject(s)
Technology and Information Systems
Citation
Knowledge@SMU.
Twitter: High on celebrity gossip, low on news discussion. (2012).
Available at: https://ink.library.smu.edu.sg/ksmu/403