Knowledge@SMU
Publication Type
Journal Article
Publication Date
3-2007
Abstract
With the growing popularity of the Internet and digital communication, the efficiency of the online auction has attracted increasing attention. In an article titled, “The Value of Reputation: Evidence from Online Auctions,” four scholars at Beijing University - Zhou Lian, Zhang Weiying, Gu Quanlin and Shen Yi – use data provided by Eachnet, a Chinese online auction company with the biggest market share in China before being acquired by eBay in 2003, to analyze the various factors that contribute to a successful online auction.
Disciplines
Business | Technology and Innovation
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Article ID
1066
Subject(s)
Technology and Information Systems
Citation
Knowledge@SMU.
How to Make Online Auctions More Successful – for Both Sellers and Buyers. (2007).
Available at: https://ink.library.smu.edu.sg/ksmu/393