Knowledge@SMU
Publication Type
Journal Article
Publication Date
3-2007
Abstract
Global media houses have been systematically targeting India over the past two years, encouraged primarily by burgeoning readership levels and relaxed government policies on foreign investment in the industry. At the same time, deep-pocketed advertisers are zeroing in on a young, brand-aware population's rising income and literacy levels. In addition, foreign private equity investors and publishers have set up alliances with domestic players; new mainstream newspapers and niche magazines have been launched, and regional-language publishers have increased their reach. India Knowledge@Wharton spoke to publishers and market analysts about this media boom.
Disciplines
Business | Strategic Management Policy
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Article ID
1053
Subject(s)
Strategic Management
Citation
Knowledge@SMU.
Developing Story: Global Publishing Houses See New Potential in Indian Media. (2007).
Available at: https://ink.library.smu.edu.sg/ksmu/360