Book review: Battle begins for the wallets of 500 million Indian consumers

Authors

Knowledge@SMU

Publication Type

Book Review

Publication Date

3-2009

Abstract

The kiranas, or corner mom-and-pop stores, have been the mainstay of India’s retail scene. As the country’s economy develops and income levels rise, taste and preferences of Indian consumers are also changing. Increasingly, the country’s retail industry is attracting large companies in so-called “organised retail”, where big supermarket chains are set to provide an entirely different shopping experience for the estimated 500 million Indian consumers with significant income to spend. While the opportunities are obvious, what are the challenges?

Disciplines

Business | Strategic Management Policy

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Article ID

1196

Subject(s)

Strategic Management

Citation

Knowledge@SMU. Book review: Battle begins for the wallets of 500 million Indian consumers. (2009).
Available at: https://ink.library.smu.edu.sg/ksmu/357