Knowledge@SMU
Publication Type
Journal Article
Publication Date
8-2007
Abstract
McDonald’s in Japan uses GIS (Geographic Information Systems) to help identify promising new store sites by overlaying demographic information on maps. The value of location as a business measure is fast becoming an important consideration for organisations, and GIS is emerging as a powerful location intelligence tool. Singapore Management University information systems professor Kam Tin Seong is a strong advocate and promoter of GIS for doing better business. Knowledge@SMU talked to Kam about GIS in general, and about his research project using GIS as a tool to better understand Singapore’s sizzling property market.
Disciplines
Business | Marketing
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Article ID
1085
Subject(s)
Marketing
Citation
Knowledge@SMU.
Mapping Better Business Strategies with GIS (Geographic Information Systems). (2007).
Available at: https://ink.library.smu.edu.sg/ksmu/309