Get organised: The importance of focus in shopping

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

3-2012

Abstract

Consumer decision making can be conceptualised as a series of stages progressing from the recognition of a need to search for information about alternatives, the formation of a consideration set, a formal evaluation of the choices, and finally, making the purchase. But how much of this process might be affected by a consumer’s style of goal pursuit? According to Hannah Chang, an assistant professor of marketing at SMU, businesses will do well to pay attention to their target customers' decision environments.

Disciplines

Business | Marketing

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Article ID

1416

Subject(s)

Marketing

Citation

Knowledge@SMU. Get organised: The importance of focus in shopping. (2012).
Available at: https://ink.library.smu.edu.sg/ksmu/301