Knowledge@SMU
Publication Type
Journal Article
Publication Date
11-2009
Abstract
Why do we buy things that we don't need? One explanation is that it nourishes our consumerist cravings; that inexplicable sense of satisfaction that comes with the ownership of familiar items, but in a different colour, design, brand, smell, taste – things we tell ourselves to celebrate each euphoric ring on the cash register. What follows, however, are questions of doubt that plague even the most seasoned of shopaholics: Can I afford this? Can I really find good uses for this? Can this new car really fix my hair loss? According to a new study by SMU marketing professor Jane Wang, such feelings of post-purchase regret and guilt could be due to a failure to envision our future interactions with the product-in-question.
Disciplines
Business | Marketing
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Article ID
1256
Subject(s)
Marketing
Citation
Knowledge@SMU.
Buy now, regret later: rationalising the irrational for shopaholics. (2009).
Available at: https://ink.library.smu.edu.sg/ksmu/296