Knowledge@SMU
Publication Type
Journal Article
Publication Date
1-2007
Abstract
For Microsoft, 2006 was a year of new product introductions: the Windows Vista operating system, a new version of Office and the Zune music player, to name a few. For Microsoft CEO Steve Ballmer -- who spoke at Wharton recently as part of the school's Leadership Lecture series -- these new products serve as a reminder of his goals: Convince customers that Microsoft's latest products are ground-breaking, transform a company with $44 billion in sales into an agile innovator, compete against new business models and recruit enough talent to keep the software giant relevant 25 years from now.
Disciplines
Business
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Article ID
1020
Subject(s)
Leadership and Change
Citation
Knowledge@SMU.
Steve Ballmer Speaks Passionately about Microsoft, Leadership ... And Passion. (2007).
Available at: https://ink.library.smu.edu.sg/ksmu/281