The Power of Social Media: Only the Tip of the Iceberg?

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

10-2007

Abstract

Social media is redefining the way people and companies around the world communicate with one another by dissolving geographical and cultural boundaries. Akanksha Goel, newly appointed Editor-in-Chief of Stuff Singapore -- a gadgets and technology lifestyle publication launched in the UK five years ago -- is a final-year marketing and corporate communication student at Singapore Management University. Goel talked to Knowledge@SMU about how social media compels us to rethink culture, and why companies should take advantage of these new channels to grow their businesses.

Disciplines

Business | Entrepreneurial and Small Business Operations | Technology and Innovation

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Article ID

1102

Subject(s)

Innovation and Entrepreneurship

Citation

Knowledge@SMU. The Power of Social Media: Only the Tip of the Iceberg?. (2007).
Available at: https://ink.library.smu.edu.sg/ksmu/180