Knowledge@SMU
Publication Type
Journal Article
Publication Date
2-2010
Abstract
Many people believe that creativity is important to their line of work – from salespeople to accountants, lawyers to administrators – but few people seem to believe that they have what it takes to be creative. Even fewer people think that their employers are helping them to be creative. What lies behind the mystical creativity holy grail that makes it so elusive yet incredibly seductive? Creativity expert Fredrik Härén provides some insights into how we think about creativity and what makes companies like Google, Apple and Pixar tick.
Disciplines
Business | Entrepreneurial and Small Business Operations | Technology and Innovation
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Article ID
1267
Subject(s)
Innovation and Entrepreneurship
Citation
Knowledge@SMU.
The idea of creativity, the creativity behind an idea. (2010).
Available at: https://ink.library.smu.edu.sg/ksmu/178
Included in
Entrepreneurial and Small Business Operations Commons, Technology and Innovation Commons