Knowledge@SMU
Publication Type
Journal Article
Publication Date
7-2008
Abstract
In the world of marketing and branding, sticking out like a sore thumb is not necessarily a bad thing, advises brand innovation specialist Chandran Dharmarajan, co-founder of I-morph, a marketing innovation consultancy based in Singapore. Dharmarajan, who worked for over a decade with Unilever in India and Thailand followed by a stint with Kraft Foods Asia Pacific, spoke at a recent seminar, “Transform Your Business By Being Remarkable”, organised by the UOB-SMU Entrepreneurship Alliance Centre of the Singapore Management University.
Disciplines
Business | Entrepreneurial and Small Business Operations | Technology and Innovation
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Article ID
1151
Subject(s)
Innovation and Entrepreneurship
Citation
Knowledge@SMU.
How to Stand Out in the Crowd? Innovate, Innovate, Innovate.. (2008).
Available at: https://ink.library.smu.edu.sg/ksmu/159
Included in
Entrepreneurial and Small Business Operations Commons, Technology and Innovation Commons