Creativity meets Cash: An unlikely pair?

Authors

Knowledge@SMU

Publication Type

Journal Article

Publication Date

4-2012

Abstract

There has long been a perception that creativity and money are somewhat opposed to one another. Profitable artists are sometimes seen as sell-outs while risk-averse corporations are seldom regarded as centres of creativity. Yet, for survival, businesses need to be creative and the creative-types need to eat. In the book, Brainfruit: Turning creativity into cash from East to West, authors Hugh Mason and SMU associate professor Mark Chong provide a slew of practical ideas for anyone aspiring to build or understand the business of creativity.

Disciplines

Business | Entrepreneurial and Small Business Operations | Technology and Innovation

Copyright Owner and Holder

Copyright © Singapore Management University 2012

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Article ID

1422

Subject(s)

Innovation and Entrepreneurship

Citation

Knowledge@SMU. Creativity meets Cash: An unlikely pair?. (2012).
Available at: https://ink.library.smu.edu.sg/ksmu/147