Knowledge@SMU
Publication Type
Journal Article
Publication Date
5-2010
Abstract
Before Apple can wow its legions of devotees and win over new ones with its latest offerings, it needs a group of industrial designers to work their magic first. Highly integral to a product’s success yet often falling below the radar screen as a profession, industrial design involves a unique combination of factors – from studying market trends and human behaviour to conjuring new product categories. But what does it take for organisations to cultivate industrial design as a key competency?
Disciplines
Business | Entrepreneurial and Small Business Operations | Technology and Innovation
Copyright Owner and Holder
Copyright © Singapore Management University 2012
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Article ID
1286
Subject(s)
Innovation and Entrepreneurship
Citation
Knowledge@SMU.
Bringing ideas to life: Tapping on design's strategic value. (2010).
Available at: https://ink.library.smu.edu.sg/ksmu/145
Included in
Entrepreneurial and Small Business Operations Commons, Technology and Innovation Commons