Author

Joan CHANG

Publication Type

Magazine Article

Publication Date

10-2019

Abstract

Joan Chang of Lloyd’s Inn relates the importance of branding for a younger audience and the changing landscape of service in boutique hospitality.

Keywords

millenials, marketing, hotel management, Singapore

Discipline

Asian Studies | Hospitality Administration and Management

Publication

Excellence Explored

Publisher/Conference

Excellence Explored

Copyright Owner and License

Singapore Management University

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