Publication Type
Magazine Article
Publication Date
10-2019
Abstract
Joan Chang of Lloyd’s Inn relates the importance of branding for a younger audience and the changing landscape of service in boutique hospitality.
Keywords
millenials, marketing, hotel management, Singapore
Discipline
Asian Studies | Hospitality Administration and Management
Publication
Excellence Explored
Publisher/Conference
Excellence Explored
Copyright Owner and License
Singapore Management University
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
CHANG, Joan.
Service for millenials. (2019). Excellence Explored. 8-11.
Available at: https://ink.library.smu.edu.sg/ises_research/66
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