Publication Type
Magazine Article
Version
Publisher’s Version
Publication Date
6-2018
Abstract
Declan Ee of Castlery breaks down the importance of localising brand expansion and the difficulties of scaling customer service.
Keywords
furnitures, innovation, Singapore, Australia
Discipline
Asian Studies | Business Administration, Management, and Operations | Technology and Innovation
Publication
Excellence Explored
Publisher/Conference
Institute of Service Excellence
Copyright Owner and License
Singapore Management University
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
EE, Declan.
Passion made practical. (2018). Excellence Explored. 12-14.
Available at: https://ink.library.smu.edu.sg/ises_research/54
Included in
Asian Studies Commons, Business Administration, Management, and Operations Commons, Technology and Innovation Commons