Author

Amira GENEID

Publication Type

Magazine Article

Version

Publisher’s Version

Publication Date

6-2018

Abstract

Amira Geneid of Zahara discusses how the brand listens to their community to deliver beyond expectations. Zahara is a halal cosmetics line based in Singapore

Keywords

Small business, customer service, Halal cosmetics, Singapore

Discipline

Asian Studies | Entrepreneurial and Small Business Operations | Sales and Merchandising

Publication

Excellence Explored

Publisher/Conference

Institute of Service Excellence

Copyright Owner and License

Singapore Management University

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