Publication Type
Magazine Article
Version
Publisher’s Version
Publication Date
6-2018
Abstract
Amira Geneid of Zahara discusses how the brand listens to their community to deliver beyond expectations. Zahara is a halal cosmetics line based in Singapore
Keywords
Small business, customer service, Halal cosmetics, Singapore
Discipline
Asian Studies | Entrepreneurial and Small Business Operations | Sales and Merchandising
Publication
Excellence Explored
Publisher/Conference
Institute of Service Excellence
Copyright Owner and License
Singapore Management University
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
GENEID, Amira.
Creating a customer-centred brand. (2018). Excellence Explored. 3-5.
Available at: https://ink.library.smu.edu.sg/ises_research/46
Included in
Asian Studies Commons, Entrepreneurial and Small Business Operations Commons, Sales and Merchandising Commons