Publication Type
Report
Version
Publisher’s Version
Publication Date
4-2010
Abstract
Transiting to a quarterly release, the Customer Satisfaction Index of Singapore (CSISG) has completed its first round of measurement for the Retail and Info-Communications sectors. Annually, CSISG currently measures 8 key economic sectors of Singapore with company, sub-sector, and sector results of two economic sectors released each quarter. The national score for 2010 will be updated in January 2011. CSISG company scores are generated based on face-to-face interviews with companies’ customers after the consumption of their products and services. Company scores in a sub-sector are then aggregated up in proportion to their revenue contributions to derive each sub-sector score. Similarly, sub-sector scores are aggregated up in proportion to their revenue contributions to derive the sector score.
Keywords
Customer satisfaction, Singapore, industry, service excellence
Discipline
Asian Studies | Sales and Merchandising
Research Areas
Marketing
Publisher/Conference
Institute of Service Excellence
Copyright Owner and License
Singapore Management University
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Citation
Institute of Service Excellence, SMU.
Customer Satisfaction Index of Singapore 2010: Q1 Results. (2010). 1-4.
Available at: https://ink.library.smu.edu.sg/ises_research/45
Additional URL
https://ise.smu.edu.sg/downloads-past-csisg-results