Publication Type

Book

Version

publishedVersion

Publication Date

12-2010

Abstract

This is a workbook for individuals who have decided to start their long winding entrepreneurial journey. It is organized into four parts. The first part introduces the aspiring entrepreneur to the process of identifying an innovation opportunity and refining for market readiness. The second part provides insights into a product or service development. The third part lays out the key steps involved in building a new company. This part includes IP strategy for a startups, a topic rarely discussed in many text books or workbooks. The last part will discuss the art of securing the early deals. This book was written by Professor Arcot Desai Narasimhalu, the founding Director of Singapore Management University’s Institute of Innovation and Entrepreneurship. Aspiring entrepreneurs are strongly encouraged to use this book page by page in order to start from an idea and end with the blue print for building a company that has a reasonable chance of making a difference to this world. Just a caution for the budding entrepreneurs - Companies that were created to better the lives of human and other living beings have been more successful than those that were built merely for making money. We hope that this is clearly understood before you start your entrepreneurial journey. This is a work book. Hence you will find plenty of white space for you to make notes, scribble, sketch or draw. Feel free to use the white spaces to record your thoughts as you step through the pages of this book.

Keywords

entrepreneurship, innovation, startup, entrepreneur

Discipline

Entrepreneurial and Small Business Operations

Research Areas

Strategy and Organisation

Copyright Owner and License

Desai Arcot Narasimhalu

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