Modeling adoption dynamics in social networks

Author

Minh Duc LUU, Singapore Management UniversityFollow

Publication Type

PhD Dissertation

Version

publishedVersion

Publication Date

2-2017

Abstract

This dissertation studies the modeling of user-item adoption dynamics where an item can be an innovation, a piece of contagious information or a product. By “adoption dynamics” we refer to the process of users making decision choices to adopt items based on a variety of user and item factors. In the context of social networks, “adoption dynamics” is closely related to “item diffusion”. When a user in a social network adopts an item, she may influence her network neighbors to adopt the item. Those neighbors of her who adopt the item then continue to trigger more adoptions. As this progress unfolds over time, the item is diffused through the social network. This connection motivates us to study also item diffusion modeling.

Keywords

User profiling, Social media, Selective self-disclosure

Degree Awarded

PhD in Information Systems

Discipline

Databases and Information Systems | Management Information Systems | Social Media

Supervisor(s)

LIM, Ee Peng

First Page

1

Last Page

205

Publisher

Singapore Management University

City or Country

Singapore

Citation

LUU, Minh Duc. Modeling adoption dynamics in social networks. (2017). 1-205.
Available at: https://ink.library.smu.edu.sg/etd_coll_all/4

Copyright Owner and License

Author

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.