Publication Type

PhD Dissertation

Version

publishedVersion

Publication Date

2-2026

Abstract

Against the backdrop of continuously rising global fire safety standards and ongoing technological iteration in fire protection products, whether innovative fire protection products can be effectively accepted by the market has become a critical issue influencing the returns on firms’ innovation investments and the high-quality development of the industry. Existing studies have predominantly explored innovation diffusion mechanisms from the perspectives of technological attributes or organizational factors, while paying relatively limited attention to market culture as a contextual factor, as well as to the differentiated role that government regulation may play in this process. Based on this, this study takes institutional procurement managers of fire protection products as the research subjects, focuses on their subjective perceptions of market culture in actual procurement decision-making, systematically examines the effects of different dimensions of market culture on the acceptance of innovative fire protection products, and further analyses the moderating role of government regulation in these relationships.

This study adopts a questionnaire survey method, with samples covering institutional procurement managers of fire protection products from multiple countries and regions, and incorporates country-level regulatory quality indicators to conduct robustness checks. Through reliability and validity tests, multiple regression analyses, and non-linear relationship tests, the research hypotheses are systematically examined. The results indicate that market culture has a significant impact on the acceptance of innovative fire protection products; however, the direction and strength of these effects vary across different cultural dimensions, with some dimensions exhibiting non-linear relationships. Government regulation plays an important moderating role in the relationship between market culture and innovation acceptance, as it may either strengthen the positive effects of market culture on innovation acceptance or, under specific conditions, inhibit the market adoption of innovative products. The findings enrich the theoretical framework of research on innovation acceptance and market context, and also provide practical implications for fire protection product firms in formulating innovation diffusion strategies across different institutional and cultural environments.

Keywords

Market culture, Innovation acceptance, Perceived government regulation, Fire protection products

Degree Awarded

Doctor of Bus Admin (CKGSB)

Discipline

Marketing | Strategic Management Policy

Supervisor(s)

GENG, Xuesong

First Page

1

Last Page

232

Publisher

Singapore Management University

City or Country

Singapore

Copyright Owner and License

Author

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