Publication Type

PhD Dissertation

Version

publishedVersion

Publication Date

2-2026

Abstract

In highly uncertain innovation scenarios characterized by long R&D cycles and high risks, how to continuously drive enterprises to develop market-competitive blockbuster products has become a critical issue of shared concern in both practice and academia. Existing research has mostly explained differences in blockbuster product R&D from perspectives such as resource allocation, organizational structure, or institutional incentives, while paying insufficient attention to cognitive and belief factors at the individual level. Based on this, this paper introduces the psychological and cognitive variable of "innovative belief" to systematically examine its impact mechanism on blockbuster product R&D capability.

Taking the R&D team of a biopharmaceutical enterprise as the research subject, this paper developed and validated a scale for innovative belief through a two-phase questionnaire survey, and measured blockbuster product R&D capability from four dimensions: knowledge acquisition, knowledge assimilation, knowledge transformation, and knowledge application. Building on this, regression analysis was employed to test the direct effect of innovative belief and the moderating role of innovative strategic orientation. The research findings indicate: (1) Innovative belief has a significant positive impact on blockbuster product R&D capability and its four sub-dimensions, suggesting that R&D personnel with stronger innovative belief are more capable of sustaining their involvement and effectively transforming knowledge in the complex, uncertain process of blockbuster product R&D; (2) Innovative strategic orientation plays a partial moderating role between innovative belief and blockbuster product R&D capability. Specifically, peer support significantly strengthens the positive effect of innovative belief on blockbuster product R&D capability, while the moderating effects of supervisor support and superior support were not empirically supported; (3) The above findings remain robust under multiple sensitivity tests.

This paper extends research on blockbuster product R&D and product innovation from the perspective of individual beliefs. It provides new empirical insights for understanding the role of R&D personnel's psychological factors in high-risk innovation contexts, and offers managerial implications for enterprises seeking to enhance blockbuster product R&D capability by fostering innovative belief and optimizing the organizational support environment.

Keywords

Innovative belief, Blockbuster product R&D, Knowledge absorptive capacity, Innovative strategic orientation, Organizational support

Degree Awarded

Doctor of Bus Admin (CKGSB)

Discipline

Strategic Management Policy | Technology and Innovation

Supervisor(s)

GENG, Xuesong

First Page

1

Last Page

204

Publisher

Singapore Management University

City or Country

Singapore

Copyright Owner and License

Author

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