Publication Type
PhD Dissertation
Version
publishedVersion
Publication Date
3-2025
Abstract
Balancing inheritance and innovation to achieve brand revitalization is a pressing practical issue for both academia and industry. This study adopts a dual perspective of enterprises and consumers, selecting the Cantonese cuisine time-honored brand "Tao Tao Ju" as the research subject, and employs a mixed-methods combining qualitative and quantitative research to explore the mechanism on inheritance and innovation of Chinese time-honored brands on brand attachment.
Study 1 utilizes grounded theory to construct a multidimensional structure of inheritance and innovation of Chinese time-honored brands: inheritance dimensions include product and service inheritance, brand spirit inheritance, and historical and cultural inheritance; innovation dimensions encompass product and service innovation, operational and promotional innovation, and organizational innovation.
Study 2 employs textual analysis to reveal that consumers hold positive attitudes toward the inheritance and innovation practices.
Study 3 applies the Stimulus-Organism-Response (SOR) framework to examine inheritance and innovation of Chinese time-honored brands will enhance brand attachment, identifying nostalgia and perceived value as key mediating factors. The findings contribute to the literature on brand revitalization and brand attachment while offering actionable insights for Chinese time-honored brands to navigate dynamic markets and achieve sustainable development.
Keywords
Time-honored brands, brand attachment, brand inheritance, brand innovation, brand revitalization
Degree Awarded
Doctor of Bus Admin (CKGSB)
Discipline
Asian Studies | Marketing | Strategic Management Policy
Supervisor(s)
GENG, Xuesong
First Page
1
Last Page
183
Publisher
Singapore Management University
City or Country
Singapore
Citation
YIN, Jiangbo.
Research on inheritance and innovation of Chinese time - honored brands on brand attachment. (2025). 1-183.
Available at: https://ink.library.smu.edu.sg/etd_coll/723
Copyright Owner and License
Author
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.