Publication Type
PhD Dissertation
Version
publishedVersion
Publication Date
3-2022
Abstract
This dissertation aims to investigate the relationship between managerial cultural intelligence, marketing agility and innovation capability of foreign subsidiaries. Based on upper echelons theory (UET), I argue that managerial cultural intelligence facilitates marketing agility. Moreover, marketing agility is positively associated with innovation capability of foreign subsidiaries. Using two-wave survey data of 110 foreign subsidiaries in China, this study verified the theoretical model. It is found that managerial cultural intelligence is positively associated with marketing agility, and marketing agility is positively related to innovation capability of foreign subsidiaries. Organizational learning climate, market competition, market turbulence, and market complexity have positive moderating effects on the relationship between managerial cultural intelligence and marketing agility. This dissertation aims to enrich the research on the upper echelons theory, cultural intelligence, marketing agility and innovation capability, and provide references for foreign subsidiaries to improve marketing agility and innovation capability.
Keywords
managerial cultural intelligence, marketing agility, innovation capability, organizational learning climate, market contexts
Degree Awarded
Doctor of Business Admin
Discipline
Business Administration, Management, and Operations | Marketing
Supervisor(s)
LEUNG, Ka Yee; GENG, Xuesong
Publisher
Singapore Management University
City or Country
Singapore
Citation
LAI,, Zhenzhu.
Managerial, cultural, intelligence, marketing agility, and firm innovation. (2022).
Available at: https://ink.library.smu.edu.sg/etd_coll/385
Copyright Owner and License
Author
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.