Alternative Title
Is it only the thought that counts?
Publication Type
Master Thesis
Version
publishedVersion
Publication Date
5-2020
Abstract
This study investigated the effects of gift cost, social network (SN) approval, and relationship satisfaction on a gift receiver’s perception of the giver’s commitment to their romantic relationship. In addition to predictions of positive main effects (H1 to H3), it was predicted that relationship satisfaction would moderate the effects of gift cost (H4) and SN approval (H5). Participants were 227 undergraduates from Singapore who completed a survey online. A hierarchical moderated regression analysis was conducted, and the results supported all the hypotheses except H5. The novel findings were that receivers perceived their partners to be more committed when their SN members approved of the gift; and gift receivers who were less satisfied with their relationships were more influenced by gift cost.
Keywords
romantic gift giving, gift cost, social network approval, relationship satisfaction, commitment
Degree Awarded
Master of Science in Psychology
Discipline
Experimental Analysis of Behavior | Personality and Social Contexts
Supervisor(s)
LI, Pin Cheng Norman
Publisher
Singapore Management University
City or Country
Singapore
Citation
MALIK, Farah Binte Abdul.
Is it only the thought that counts; or do gift cost, social approval, and relationship satisfaction matter too?. (2020).
Available at: https://ink.library.smu.edu.sg/etd_coll/274
Copyright Owner and License
Author
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.