Publication Type
Master Thesis
Version
publishedVersion
Publication Date
10-2019
Abstract
Despite the potential for social media to promote creative potential, little is known about this direct relation and the process by which engagement with social media affects the production of creative ideas. This study puts forth a novel application of the Dual-Pathway to Creativity Model (DPCM) to understand the social media-creativity link. The results showed that social media can be used for normative (checking and browsing), interactive (“liking”), and generative (posting photos) purposes. After controlling for pertinent covariates, only normative use was negatively related to the flexibility pathway. When each aspect of executive functions (updating, inhibition, and shifting) was examined as a separate moderator to clarify the conditions under which social media relates to creativity, only working memory significantly moderated the relationship between normative uses and persistence. These results contribute to an initial understanding of how the production of creative ideas is affected by engagement with social media and one’s cognitive ability.
Keywords
social media use, SNS, creativity, dual pathway model, executive functions, flexibility, persistence, fluency, originality
Degree Awarded
Master of Science in Psychology
Discipline
Social Media | Sociology
Supervisor(s)
YANG, Hwajin
Publisher
Singapore Management University
City or Country
Singapore
Citation
TAN, Joanne Qin Ying.
Social media and creativity: The moderating role of executive functions. (2019).
Available at: https://ink.library.smu.edu.sg/etd_coll/252
Copyright Owner and License
Author
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.