Publication Type
Journal Article
Version
publishedVersion
Publication Date
9-2025
Abstract
Project Wolbachia is a vector control method that releases male Wolbachia-infected Aedes mosquitoes to curb dengue transmission in Singapore. While research has primarily focused on its efficacy, few studies have examined public opinion. This study draws upon the cognitive miser model and scientific literacy model to examine the factors shaping public support for Project Wolbachia. A nationally representative door-to-door survey was conducted in Singapore (N = 1,000) using multi-stage stratified random sampling. Our findings revealed that while knowledge about Project Wolbachia explains public support, laypeople may often rely on cognitive shortcuts, such as value predispositions, media attention, and pre-existing perceptions, when evaluating novel technologies. Moreover, environmental concern and benefit perception significantly moderated the effects of Wolbachia knowledge on public support for the project. These insights suggest that public health agencies should emphasize Project Wolbachia’s health benefits and minimal environmental risks in their communications to enhance public acceptance.
Keywords
Wolbachia, public support, dengue, cognitive miser model, value predisposition
Discipline
Asian Studies | Public Health
Research Areas
Integrative Research Areas
Publication
Environmental Communication
First Page
1
Last Page
19
ISSN
1752-4032
Identifier
10.1080/17524032.2025.2565005
Publisher
Taylor and Francis Group
Citation
HO, Shirley S.; CHUAH, Agnes S. F.; GOH, Fiona J. W.; HUANG, Nova Mengxia; QU, Mengxue; KIM, Hye Kyung; and ROSENTHAL, Sonny.
Miserly thinking: Understanding the factors shaping public support towards Project Wolbachia in Singapore. (2025). Environmental Communication. 1-19.
Available at: https://ink.library.smu.edu.sg/cis_research/415
Copyright Owner and License
Authors
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1080/17524032.2025.256500