"Motivations to seek science videos on YouTube: Free-choice learning in" by Sonny ROSENTHAL
 

Publication Type

Journal Article

Version

acceptedVersion

Publication Date

9-2017

Abstract

Do individuals use video sharing sites in their free time to learn about science, and if so, why? This study takes a preliminary look at individual differences that motivate online science video seeking. Among 273 Singapore Internet users who participated in an online survey, most reported using YouTube during the previous week, and one-third reported using it to watch science videos. Hierarchical regression analysis explained 55% of the variance in their intention to seek science videos during the subsequent week. Significant predictors of interest were seeking-related subjective norm, enjoyment of science, and informational use of YouTube. Although these results do not distinguish YouTube from other venues of informal science learning, they help characterize YouTube as such a venue and have implications for developing online video content to promote science learning in everyday life.

Keywords

YouTube, science videos, public engagement, free-choice learning, planned behavior, uses and gratifications

Discipline

Science and Mathematics Education | Social Media

Research Areas

Integrative Research Areas

Publication

International Journal of Science Education Part B: Communication and Public Engagement

Volume

8

Issue

1

First Page

22

Last Page

39

ISSN

2154-8455

Identifier

10.1080/21548455.2017.1371357

Publisher

Taylor and Francis Group

Copyright Owner and License

Authors

Additional URL

https://doi.org/10.1080/21548455.2017.1371357

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