Vaccine hesitancy and secondary risks
Publication Type
Book Chapter
Publication Date
8-2021
Abstract
One facet of pandemic preparedness and resiliency planning is to anticipate that a significant portion of the population will not understand, or be willing, to adopt advocated risk mitigation responses. Communication plays a central and vital role in creating salience and stoking motivations to respond effectively to pandemics and other public health crises. Widespread adoption of variolation, inoculation, and vaccination has historically improved community resilience to disease, but with limited effectiveness due to a growing community who are unwilling to vaccinate. Vaccine hesitancy is a decision-making outcome stemming from diverse motives and is often related to a lack of vaccine confidence and perceived risks. In the race to develop vaccines to mitigate pandemic risks, there is a need to understand factors influencing vaccine hesitancy. Secondary risk theory (SRT) is a useful framework to explain this, accounting for concerns about vaccine efficacy and safety. This chapter unpacks how vaccine hesitancy should be of critical concern to health and risk communicators and introduces SRT as a foundational theoretical framework to explain and predict vaccination decisions.
Discipline
Health Communication | Public Health
Research Areas
Integrative Research Areas
Publication
Pandemic Communication and Resilience
Editor
David M. Berube
First Page
89
Last Page
105
ISBN
9783030773441
Identifier
10.1007/978-3-030-77344-1_6
Publisher
Springer
City or Country
Cham
Citation
CUMMINGS, Christopher L. and ROSENTHAL, Sonny.
Vaccine hesitancy and secondary risks. (2021). Pandemic Communication and Resilience. 89-105.
Available at: https://ink.library.smu.edu.sg/cis_research/211
Additional URL
https://doi.org/10.1007/978-3-030-77344-1_6