Cultural orientation and the spiral of silence

Publication Type

Book Chapter

Publication Date

8-2014

Abstract

Public opinion is a product of social context and arises in the formation of different opinion factions, communication among those factions and with the public, and the public acceptance or rejection of the factions' positions (Price, 1989). Cultural factors can affect both the variety of opinion factions and the communication processes that link them with the public. While some cultures value a diversity of perspectives and unencumbered expression, other cultures strive for unity among perspectives and actively suppress disruptive expression (Van de Vliert, 2011). Still, other cultures contain a mix of values that can result in complex states of public opinion (Lee, 2006; Manaev, Manayeva, & Yuran, 2010). This chapter considers the broad effects of cultural orientation on the formation and expression of public opinion as it relates to spiral of silence (Noelle-Neumann, 1984).

Discipline

Communication | Critical and Cultural Studies

Research Areas

Integrative Research Areas

Publication

The spiral of silence

First Page

1

Last Page

14

ISBN

9780203125007

Identifier

10.4324/9780203125007-21

Publisher

Routledge

City or Country

London

Additional URL

https://doi.org/10.4324/9780203125007-21

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