Publication Type

Journal Article

Version

publishedVersion

Publication Date

1-2015

Abstract

Applying the theory of planned behavior and media dependency theory, this study examines the effects of attitude, subjective norms, perceived behavioral control (PBC), media dependency, traditional media attention, Internet attention, and interpersonal communication on two types of pro-environmental behaviors (PEBs)—green-buying and environmental civic engagement. Regression analysis of a nationally representative survey of adult Singaporeans (N = 1168) indicated that attitude, PBC, media dependency, traditional media attention, and interpersonal communication were positively associated with green-buying. Notably, traditional media attention, as well as interpersonal communication, moderated the influence of media dependency on green-buying behavior. In addition, attitude, descriptive norms, media dependency, Internet attention, and interpersonal communication positively predicted environmental civic engagement. Findings suggest the importance of communication factors in the adoption of the two PEBs.

Keywords

Internet, interpersonal communication, media attention, media dependency, pro-environmental behavior, theory of planned behavior

Discipline

Communication Technology and New Media | Social and Behavioral Sciences

Research Areas

Integrative Research Areas

Publication

Environmental Communication

Volume

9

Issue

1

First Page

77

Last Page

99

ISSN

1752-4032

Identifier

10.1080/17524032.2014.932819

Publisher

Taylor & Francis (Routledge): STM, Behavioural Science and Public Health Titles

Additional URL

https://doi.org/10.1080/17524032.2014.932819

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