Publication Type

Journal Article

Version

publishedVersion

Publication Date

1-2020

Abstract

This experiment examines the effects of presentation consistency on perceived authenticity and liking in computer-mediated communication, differentiating between profile views and short online text-based conversations. The experimental design is a 2 (presentation-consistent vs. -inconsistent) × 2 (profile view vs. short conversation) between-subjects experiment using university students (N = 173) in Singapore. Results show higher perceived authenticity (η2p = .29) and liking after short conversations than after profile views without conversations. When there is only a profile view, perceived authenticity is lower when the profile photo is inconsistent with the profile text than when it is consistent (η2p = .05). We discuss these findings in terms of schema tuning, where presentation inconsistencies can be accommodated over time as individuals develop unique mental schemas about their communication partners.

Keywords

Computer-mediated communication, Idealization, Liking; Perceived authenticity, Schema theory

Discipline

Applied Behavior Analysis | Communication Technology and New Media

Research Areas

Integrative Research Areas

Publication

Cyberpsychology: Journal of Psychosocial Research on Cyberspace

Volume

14

Issue

3

First Page

1

Last Page

15

ISSN

1802-7962

Identifier

10.5817/CP2020-3-1

Publisher

Masarykova University

Copyright Owner and License

Authors

Additional URL

https://doi.org/10.5817/CP2020-3-1

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