Asia Pacific Breweries: A big gulp for Heineken?
Publication Type
Case
Publication Date
3-2014
Abstract
This case is set in December 2012, shortly after the acquisition of Asia Pacific Breweries Limited (APB) by Heineken N.V.. APB is one of the largest brewers in Asia Pacific with a market footprint in 14 countries. This made it an attractive acquisition target for suitors such as Heineken, a global brewer with a strong brand, looking to expand its reach to the younger, high growth markets of Asia. However, the two companies are run very differently in terms of their business models, organisational structure, growth strategies and corporate culture.
With the acquisition complete, the task at hand for Heineken is to find a way to manage the differences in business strategies and, consequentially, the divergent corporate cultures.
Keyword(s)
Mergers & Acquisitions, Globalisation, Corporate Cultures, Corporate Ideology, Global Branding, Multi-domestic Growth Strategy, Beer, Brewery, Beverage, Asia-Pacific
Discipline
Business Administration, Management, and Operations | Organizational Behavior and Theory | Strategic Management Policy
Data Source
Published Sources
Industry
Alcoholic Beverages
Geographic Coverage
Singapore
Temporal Coverage
2012
Education Level
Executive Education; Postgraduate; Undergraduate
Publisher
Singapore Management University
Case ID
SMU-13-0027
Additional URL
https://cmp.smu.edu.sg/case/1781
Comments
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