Publication Type
Magazine Article
Version
Publisher’s Version
Publication Date
12-2018
Abstract
The marketing of men’s cosmetics is challenging conventional wisdom in Asia.
Men and beauty seem to be two contradictory domains because we often rely on an outdated assumption that men only want to appear manly and nothing more. The reality for modern men, however, is significantly different from that perception.
Discipline
Advertising and Promotion Management | Marketing
Publication
Asian Management Insights (Singapore Management University)
Volume
5
Issue
2
First Page
34
Last Page
39
ISSN
2315-4284
Publisher
Singapore Management University, Centre for Management Practice
City or Country
Singapore
Embargo Period
3-19-2019
Citation
Chang, Dae Ryun.
Men’s cosmetics: Challenging conventional marketing wisdom. (2018). Asian Management Insights (Singapore Management University). 5, (2), 34-39.
Available at: https://ink.library.smu.edu.sg/ami/99
Copyright Owner and License
Singapore Management University
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://cmp.smu.edu.sg/ami/article/20181211/cosmetics-men-get-it-too