Publication Type

Magazine Article

Version

Publisher’s Version

Publication Date

12-2018

Abstract

The marketing of men’s cosmetics is challenging conventional wisdom in Asia.

Men and beauty seem to be two contradictory domains because we often rely on an outdated assumption that men only want to appear manly and nothing more. The reality for modern men, however, is significantly different from that perception.

Discipline

Advertising and Promotion Management | Marketing

Publication

Asian Management Insights (Singapore Management University)

Volume

5

Issue

2

First Page

34

Last Page

39

ISSN

2315-4284

Publisher

Singapore Management University, Centre for Management Practice

City or Country

Singapore

Embargo Period

3-19-2019

Copyright Owner and License

Singapore Management University

Additional URL

https://cmp.smu.edu.sg/ami/article/20181211/cosmetics-men-get-it-too

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