Skyscanner: Globalising a business model

Author

Richard Raymond SMITH, Singapore Management UniversityFollow
Adina WONG

Publication Type

Magazine Article

Version

Publisher’s Version

Publication Date

5-2017

Abstract

In order to compete in Asia Pacific’sone-stop travel market, Skyscannerreinvented itself from the inside out.

Discipline

Asian Studies | Tourism and Travel

Research Areas

Strategy and Organisation

Publication

Asian Management Insights (Singapore Management University)

Volume

4

Issue

1

First Page

48

Last Page

52

ISSN

2315-4284

Publisher

Singapore Management University, Centre for Management Practice

City or Country

Singapore

Citation

SMITH, Richard Raymond and WONG, Adina. Skyscanner: Globalising a business model. (2017). Asian Management Insights (Singapore Management University). 4, (1), 48-52.
Available at: https://ink.library.smu.edu.sg/ami/68

Copyright Owner and License

Singapore Management University

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://cmp.smu.edu.sg/ami/article/20170522/skyscanner-globalising-business-model