Publication Type
Magazine Article
Version
publishedVersion
Publication Date
4-2026
Abstract
As NGOs lack formal authority, their influence depends on legitimacy, which can be contested at scale online. Leaders must treat social media as a governance decision, with clear scope, speaking authority and response protocols.
Keywords
Non-governmental organizations, Social media governance, Organizational legitimacy, Digital communication, Stakeholder trust, Crisis communication
Discipline
Leadership Studies | Nonprofit Administration and Management
Research Areas
Political Science
Areas of Excellence
Digital transformation
Publication
Asian Management Insights
Volume
13
Issue
1
First Page
78
Last Page
84
ISSN
2315-4284
Publisher
Singapore Management University, Centre for Management Practice
City or Country
Singapore
Embargo Period
5-12-2026
Citation
PARR, Christianna Sirindah.
When performance is not enough: Managing NGOs in an age of digital mistrust. (2026). Asian Management Insights. 13, (1), 78-84.
Available at: https://ink.library.smu.edu.sg/ami/327
Copyright Owner and License
Singapore Management University
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://ccx.smu.edu.sg/ami/issues/volume-13-issue-1/motion/when-performance-not-enough?new=1