Publication Type
Magazine Article
Version
publishedVersion
Publication Date
4-2026
Abstract
After a decade-long career in consumer brand MNCs, Nivedita Venkateish began her own business to help seniors tackle urinary incontinence.
Keywords
Senior care, Adult diapers, Entrepreneurship, Silver economy, Consumer brands, Aging population
Discipline
Business | Entrepreneurial and Small Business Operations
Publication
Asian Management Insights
Volume
13
Issue
1
First Page
66
Last Page
71
ISSN
2315-4284
Publisher
Singapore Management University
City or Country
Singapore
Embargo Period
5-12-2026
Citation
VENKATEISH, Nivedita.
Bringing back dignity with incontinence care. (2026). Asian Management Insights. 13, (1), 66-71.
Available at: https://ink.library.smu.edu.sg/ami/325
Copyright Owner and License
Singapore Management University
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://ccx.smu.edu.sg/ami/issues/volume-13-issue-1/entrepreneurs-corner/bringing-back-dignity-incontinence-care?new=1