Publication Type
Magazine Article
Version
publishedVersion
Publication Date
6-2025
Abstract
How the global e-commerce powerhouse harnessed artificial intelligence (AI) to balance innovation and intellectual property (IP) rights protection.
Keywords
Alibaba, artificial intelligence, intellectual property, e-commerce, IP governance, innovation, counterfeit detection, marketplace integrity, brand protection, rights enforcement
Discipline
Artificial Intelligence and Robotics | E-Commerce
Research Areas
Strategy and Organisation
Publication
Asian Management Insights
Volume
12
Issue
2
First Page
1
Last Page
8
ISSN
2315-4284
Publisher
Singapore Management University, Centre for Management Practice
City or Country
Singapore
Embargo Period
7-28-2025
Citation
CHEN, Liang; CHEAH, Sin Mei; HUANG, Can; and LIU, Guoqiao.
Alibaba: Building advanced intellectual property governance for e-commerce marketplaces. (2025). Asian Management Insights. 12, (2), 1-8.
Available at: https://ink.library.smu.edu.sg/ami/293
Copyright Owner and License
Singapore Management University
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://ccx.smu.edu.sg/ami/issues/volume-12-issue-2/case-point/alibaba-building-advanced-intellectual-property-governance?new=1