Publication Type
Magazine Article
Version
publishedVersion
Publication Date
6-2025
Abstract
Storytelling as a catalyst for strategy execution.
Keywords
storytelling, strategy execution, corporate narrative, leadership communication, organizational alignment, Asia, strategy gap, employee engagement, trust building, high-context cultures
Discipline
Business | Strategic Management Policy
Publication
Asian Management Insights
Volume
12
Issue
2
First Page
1
Last Page
6
ISSN
2315-4284
Publisher
Singapore Management University, Centre for Management Practice
City or Country
Singapore
Embargo Period
7-28-2025
Citation
GAUTAM, Tanvi.
Leading with narrative. (2025). Asian Management Insights. 12, (2), 1-6.
Available at: https://ink.library.smu.edu.sg/ami/291
Copyright Owner and License
Singapore Management University
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://ccx.smu.edu.sg/ami/issues/volume-12-issue-2/parting-shot/leading-narrative?new=1