Publication Type
Magazine Article
Version
publishedVersion
Publication Date
3-2025
Abstract
Seven steps to achieve market entry based on lessons from recent market exits. New entrants need to tailor their trucks for India's geography, infrastructure, and conditions to improve acceptability and market share. Boost demand by building an export-driven business model in India to counter the threat from inadequate and stagnant domestic demand. Align service offerings with customer expectations to gain greater vehicle acceptability.
Keywords
market entry strategy, commercial vehicles, India, foreign manufacturers, export-driven model, customer expectations, vehicle customization, infrastructure adaptation, market exits, automotive industry
Discipline
Marketing | Operations and Supply Chain Management
Publication
Asian Management Insights
Volume
12
Issue
1
First Page
42
Last Page
50
ISSN
2315-4284
Publisher
Singapore Management University, Centre for Management Practice
City or Country
Singapore
Embargo Period
5-20-2025
Citation
ROY, Debjit and SHUBHAM.
How can foreign commercial vehicle manufacturers succeed in India?. (2025). Asian Management Insights. 12, (1), 42-50.
Available at: https://ink.library.smu.edu.sg/ami/284
Copyright Owner and License
Singapore Management University
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://cmp.smu.edu.sg/ami/issues/volume-12-issue-1/insights/how-can-foreign-commercial-vehicle-manufacturers-succeed