Publication Type
Magazine Article
Version
publishedVersion
Publication Date
3-2025
Abstract
Sharon Wong turned a desire for fashionable maternity wear into a journey with women into motherhood. Premium mother and baby products retailer Motherswork started off as a maternity fashion label that founder Sharon Wong created to dress herself professionally while pregnant with her first child. Twenty-five years on, the company hires over 160 employees in stores across China, Vietnam, and its home market of Singapore. Following Motherswork’s acquisition by parent-tech company The Parentinc, the mother of three looks back at how the business which she dubs “a hobby” became synonymous with premium mother and baby products, and how “having it all” is all about having the right mindset.
Keywords
motherhood, entrepreneurship, maternity fashion, retail business, women in business, Singapore startups, premium baby products, Motherswork, business growth, female founders
Discipline
Entrepreneurial and Small Business Operations | Gender and Sexuality
Publication
Asian Management Insights
Volume
12
Issue
1
First Page
68
Last Page
73
ISSN
2315-4284
Publisher
Singapore Management University, Centre for Management Practice
City or Country
Singapore
Embargo Period
5-20-2025
Citation
WONG, Sharon.
A mother’s work at Motherswork. (2025). Asian Management Insights. 12, (1), 68-73.
Available at: https://ink.library.smu.edu.sg/ami/281
Copyright Owner and License
Singapore Management University
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://cmp.smu.edu.sg/ami/issues/volume-12-issue-1/entrepreneurs-corner/mothers-work-motherswork