The chatbot challenge: How SMEs can leverage AI for growth and engagement

Author

Tamas MAKANY, Singapore Management UniversityFollow
Felicia GOH, Singapore Management University

Publication Type

Magazine Article

Version

publishedVersion

Publication Date

3-2024

Abstract

Enhancing SME workforce efficiency with chatbots for improved business communication.

Keywords

chatbot, SME, technology, Singapore, innovation

Discipline

Entrepreneurial and Small Business Operations | Technology and Innovation

Publication

Asian Management Insights (Singapore Management University)

Volume

11

Issue

1

First Page

58

Last Page

64

ISSN

2315-4284

Publisher

Singapore Management University, Centre for Management Practice

City or Country

Singapore

Embargo Period

4-8-2024

Citation

MAKANY, Tamas and GOH, Felicia. The chatbot challenge: How SMEs can leverage AI for growth and engagement. (2024). Asian Management Insights (Singapore Management University). 11, (1), 58-64.
Available at: https://ink.library.smu.edu.sg/ami/246

Copyright Owner and License

Singapore Management University

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://cmp.smu.edu.sg/ami/article/20240326/chatbot-challenge-how-smes-can-leverage-ai-growth-and-engagement