Publication Type

Magazine Article

Version

publishedVersion

Publication Date

11-2023

Abstract

Factors to consider when designing communication strategies for diverse nations.

Keywords

cultivated meat, cell-based meat, lab meat, food technology

Discipline

Advertising and Promotion Management | Food and Beverage Management

Publication

Asian Management Insights (Singapore Management University)

Volume

10

Issue

3

First Page

24

Last Page

30

ISSN

2315-4284

Publisher

Singapore Management University, Centre for Management Practice

City or Country

Singapore

Embargo Period

12-5-2023

Copyright Owner and License

Singapore Management University

Additional URL

https://cmp.smu.edu.sg/ami/article/20231201/increasing-acceptance-cultivated-meat

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