Harnessing the power of video ads

Author

Linyi LI, Singapore Management UniversityFollow

Publication Type

Magazine Article

Version

publishedVersion

Publication Date

3-2023

Abstract

In digital advertising, video ads as a top-of-funnel function have a longer-lasting efect than display and search ads on a consumer's consciousness.

Keywords

digital advertising, marketing, advertisment

Discipline

Advertising and Promotion Management | Asian Studies | Marketing

Research Areas

Marketing

Publication

Asian Management Insights (Singapore Management University)

Volume

10

Issue

1

First Page

46

Last Page

50

ISSN

2315-4284

Publisher

Singapore Management University, Centre for Management Practice

City or Country

Singapore

Embargo Period

10-26-2023

Citation

LI, Linyi. Harnessing the power of video ads. (2023). Asian Management Insights (Singapore Management University). 10, (1), 46-50.
Available at: https://ink.library.smu.edu.sg/ami/206

Copyright Owner and License

Singapore Management University

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://cmp.smu.edu.sg/ami/article/20230316/harnessing-power-video-ads